The sudden overseas exposure along with a possible economic slowdown is the biggest challenge faced by Tata Steel in the present circumstances. The company has recently signed a deal with Corus group, which provides access to European markets.
This could impact its underpinning competitive advantage. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments.
Rising prices in the global economy could pose Tows tata steel threat to Tata Motors Limited on a couple of fronts. Nano is the cheapest car in the World — retailing at little more than a motorbike. Again, at a time when the World is looking for environmentally friendly transport alternatives, is now the right time to move into this segment?
The answer to this question and the one above is that new and emerging industrial nations such as India, South Korea and China will have a thirst for low-cost passenger and commercial vehicles. Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in terms of concept or brand?
Threats to Tata Steel In the current scenario, the biggest threat for Tata Steel is to maintain the Co2 emission standards when it starts its operations in Europe. This over-dependence can prove to be fatal in times of economic crisis. Strengths of Tata Steel Tata Steel is the pioneer of steel business in India and thus enjoys brand equity.
Therefore Tata Motors Limited has to catch up in terms of quality and lean production. The price of steel and aluminium is increasing putting pressure on the costs of production. Threats Other competing car manufacturers have been in the passenger car business for 40, 50 or more years.
Obviously, as Tata globalises and buys into other brands this problem could be alleviated. Tata Steel largely depends on domestic and a few international markets for generating business. Tata Steel has a multiple companies under the same banner, which gives it an advantage of value-chain efficiency, whereby the company can utilize products made in its sister companies to process raw materials and increase efficiency.
Exposure to new technologies and markets is a big advantage for the company. The new global track platform is about to be launched from its Korean previously Daewoo plant.
Incidentally, the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano! Other players developing luxury cars targeted at the Indian market include Ford, Honda and Toyota.
It manufactures commercial and passenger vehicles, and employs in excess of 23, people. These are the opportunities. The range of Super Milo fuel efficient buses are powered by super-efficient, eco-friendly engines. Most of its assets are financed by debt, which can be dangerous in the long-run.
Tata Motors Limited is the largest car producer in India. However the company has put in place a very proactive Corporate Social Responsibility CSR committee to address potential strategies that will make is operations more sustainable. A SWOT analysis is important for Tata Steel to evaluate its current position and formulate strategies to tackle its competitors.SWOT analysis is an examination of the strength, weakness, opportunities and threats faced by a company during its phase of operation.
A SWOT analysis is important for Tata Steel to evaluate its current position and formulate strategies to tackle its competitors. presentation on tata steel - Free download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online.
this is an presentation on tata steel,by parveen singh of lloyd business school,greater noida.5/5(2).
Tata Steel throws buoy to stressed group firm TRF - Likely related party transactions worth Rs crore have recently been approved by shareholders. segmentation, targeting and positioning of Tata steel.
PESTEL analysis, product life cycle, product evaluation matrix, perceptual mapping, TOWS matrix, GE matr. Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts.
The price of steel and aluminium is increasing putting pressure on the costs of production. Many of Tata’s products run on Diesel fuel which is becoming expensive globally and within its traditional home market.
Tata Steel with its global presence in the steel Industry across 5 continents, has been recognized as one of the largest steel manufacturers and suppliers of steel products.Download