Falling laptop sales — Laptop sales have continued to fall over the recent years. It targets to become one of the leading technological companies of the world. Profit margin decline on hardware products Slowing growth rate of the laptops market Saturated smartphone markets in developed countries Rapid technological change Intense competition Strengths Vertical integration.
Its market share might have grown over time but Western markets still make a tiny contribution to its sales. For Lenovo, China is the country where it originated. They have come out of their zone and started doing business avoiding cultural and managerial barriers. When they compare the prices, they do not want to spend large amount of money for having a smartphone which has features close to brand smartphones.
Significant macroeconomic challenges for brands in personal technology industry — The brand in the personal technology industry are facing severe macroeconomic challenges. It makes Tablets, smartphones and smart TVs too.
The business can keep costs low, keep up with the pace, control inventory and rely less on original equipment manufacturers OEM. It is considered a reliable brand and has garnered huge brand loyalty based on product quality of its products and technology.
Today, Lenovo has its operations in more than 60 countries. That time, only one member of the team was able to speak English language. Most importantly, through successful acquisitions and joint ventures, Lenovo accessed new markets and distribution networks.
Where other companies are not too much strong in the Non-English spoken area for example in China, Lenovo adopted the new cultures in Non-Chinese regions. A very large part of its sales comes from the Asian markets.
After having acquired Motorola Mobility, Lenovo is now targeting maturer markets for further growth. The most of the popular products are tablet computers, smartphones, electronic storage devices, and smart televisions.
Companies are under the pressure to release the new products faster and faster. Increasing Competition — Apple Inc. Though the workforce was from the non-manufacturing part, but still it creates a panic among all the employees of losing their jobs in case of any bad time of the company.
It makes a large range of products including PCs, laptops, tablets, smartphones, smart TVs and even storage solutions.
Lenovo has depended upon technological innovation and a smarter strategy to grow its brand. Lenovo only targets those people who have brand awareness and advanced concept about tech products.
The company is fair to the Hiring of new employees, employee promotions, and compensation of employees. Tablet market is expected to grow in double digits for the next few years and the company has a great opportunity to release new tablet models and benefit from the market growth.SWOT Analysis of Lenovo It has not been even 30 years since Lenovo's incorporation () and it has grown to become the largest PC maker of the world.
Over time, it. Lenovo SWOT analysis Strengths Weaknesses 1. Vertical integration 2.
Knowledge of China’s market 3. Low cost production 4. Strong patents portfolio Swot of lenovo and mtn. Severe price competition in the market Opportunity 1. JP to date information on competitor’s activities 2. Growing mobile and internet market a.
SWOT Analysis of Lenovo shows the strength, weakness, opportunity, and threat for Lenovo Group which is helpful for strategic analysis. Looking for the most recent Lenovo SWOT analysis for ? Click here and find out about Lenovo strengths, weaknesses, opportunities and threats.
Need essay sample on "Swot of lenovo and mtn"?We will write a custom essay sample specifically for you for only $ /page. Lenovo SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lenovo: 1.
It manages its cost very effectively, to achieve high effectiveness with innovative leadership. 2.Download