As the company operates in the market with a huge number of products in different industries, we have decided to focus on one of their world wide successful brands, LOX. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Gallagher factory.
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Operating in Bangladesh for over the last four decades the company is trying to bringing world class high quality products at the door step of their customers. Milliner Bangladesh undertakes huge promotional activities to remote LOX which has topped the beauty soap industry of Bangladesh.
As a multinational company Milliner Bangladesh With six different fragrances, three different sizes, international standard and high quality design, as a product, LOX has been highly successful over the years. Though manufactured in Bangladesh for the local market by Milliner Bangladesh Ltd, as an international brand, it maintains an international quality for the product.
However, it has outsourced its distribution process to various third party distributors, exclusively dedicated to Milliner Bangladesh Ltd. In the toiletry industry in comparison to its competitors. Milliner Bangladesh Ltd spends a huge amount of money for promoting LOX through TV commercials, newspaper advertisements and billboards.
But the other producers In the Industry are posing a threat towards Unlikelier market share as they have moved towards the rural masses of the population.
They do not only promote LOX in Bangladesh for the beauty conscious females, it also famous male celebrity Shrunk Khan for their advertising campaign.
The product positioning method. Its distribution process is highly efficient. Formula given by Research and Development departments in foreign countries, LOX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Milliner plants situated abroad.
Milliner, with the aid of its heavy promotional activities, has been able to penetrate the market.
That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. Has a huge distribution channel for LOX all over the country as its sales reach more than 10 million pieces a year.
Moreover a recent takeover of Aromatic by multinational consumer product giant MARINO who operates with famous brands in other industries like Parachute Coconut Oil is posing to be a threat to Milliner Bangladesh market share. This part of the report illustrates the market share of different companies in the beauty soap industry.
Though LOX is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. LOX is not a highly expensive but an affordable product.
Differentiates the population and categorizes them into different segments. Beauty soap is an uprising product in Bangladesh as a greater portion of the population, both male and female, are now getting more beauty conscious.
The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LOX, in Bangladesh; the positive and negative aspects of those strategies.
Since in the beauty soap industry all products are of same price Milliner cannot revived its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing.
The demand for this product is very much vulnerable in terms of pricing. Since a huge portion of the rural poor people is demanding LOX in recent days, Milliner Bangladesh Ltd should expand their target market also towards he rural people. These distributors then supply the product all over Bangladesh to a huge number of retailers.
It undertakes the largest promotional activities In the beauty soap Industry. To adopt more successful operation in Bangladesh. Drama blood brothers essay writer faire une dissertation philo components of the criminal justice system essay autobiographisches essay art and architecture essay unicef photo essay education writing doctoral dissertation pdf creator.
A Response to N. LOX is offered in Bangladesh in six different flavors which are: The chapter is organized into four sections. Overall with its marketing activities LOX has been a successful brand. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers mind as the best quality beauty soap.
The SEC divides the population in five segments starting from A to E, where A categorizes the highly educated and high income earners holders, and sequentially in descending order E categorizes the opposite.
Urban and rural area consumers. Milliner Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LOX in massive bulks amounting to around ten million pieces.Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM IPE, Hyderabad.
Lux Soap Marketing Project Essay Peoples Republic of Bangladesh holds % share. Unilever s one of the most popular brand is LUX. They segments LUX. s market according to geographical locations.
It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and.
please show the marketing plan for lux soap and about marketing plan of lux soap for for mba project in pdf or ppt in to the right box for getting free material.
Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM IPE, Hyderabad Contents: пѓ пѓ пѓ пѓ пѓ пѓ пѓ пѓ Company Profile вЂ“ HUL Distibution Channel - HUL Product Mix вЂ“ HUL Overview вЂ“ Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation пѓ Recommendation пѓ Reference.
Marketing project report on lux soap. Home / Sem categoria / Marketing project report on lux soap. Marketing project report on lux soap. Por. Postado 19 de setembro de Em Sem categoria 0. 0 "@jo_holsey: how i conclude my scholarship essays " when jobs ask why you chose their establishment to work.
Lux Soap Marketing Project - Essay Example The cluster Is divided Into five parts starting from A to E. Milliner targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC.Download