Choosing the Right Location You need to really understand your customer before you can choose the right premises. Market Segmentation Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers.
The owners have secured this location through a three-year lease with an option for extending. Who is your competition? General trend toward quality among U. Free Sample Business Plans Writing a business plan can be a daunting process.
This is your chance to convince potential funders that your business is run efficiently, that it is accountable and that it can achieve the objectives it sets.
Further, coffee has really become a part of the lifestyle in the Pacific Northwest. Tweet Want to start your own coffee shop but struggling to put your business plan down on paper?
Keys to Success The keys to success will be: Accessibility conveniencevisibility and customer behaviour are the things to think about. Mission Java Culture will make its best effort to create a unique place where customers can socialise with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.
The floor plan will include a square feet back office and a 2, square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms.
The retail coffee industry is flourishing in the U.
The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. Sales Literature Two thousand flyers will be distributed in the adjacent neighbourhood, on the University campus, at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture.
Industry Analysis Coffee consumption has shown a steady 2. Our market research shows that these are discerning customers that gravitate towards better tasting coffee.
Store design that will be both visually attractive to customers, and designed for fast and efficient operations. Product Description The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc.
Cafe Roma is a good example of such competition. Products Java Culture will offer its customers the best tasting coffee beverages in the area. At the same time, hot dry summers drive people into cafes to order iced drinks.
Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. The company will operate a 2, square foot coffee bar within a walking distance from the University of Oregon campus.
The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business.
Starbucks will definitely be one of the major competitors because of its strong financial position and established marketing and operational practices. Such customers vary in age, although our location close to the University campus means that most of our clientele will be college students and faculty.
Additionally, such factors as desire for small indulgences, for something more exotic and unique, provide a good selling opportunity for coffee bars. They favour well-brewed gourmet coffee drinks and demand great service.
Java Culture will position itself as a unique coffee bar that not only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishments lack. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar.
Proper preparation techniques are of paramount importance for such drinks. Marketing strategies aimed to build a solid base of loyal customers, as well as maximising the sales of high margin products, such as espresso drinks.
This will be achieved by using high-quality ingredients and strictly following preparation guidelines.
A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc.We’ve taken taken the guess-work out of it for you by writing a coffee shop business plan that you can adapt to suit your own needs. Executive Summary.
An example company – “Java Culture coffee” bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and. Nov 17, · Coffee Shop Business Plan In this sample business plan, find out how the Java Culture coffee bar capitalized on its proximity to the University campus to build a core group of repeat customers/5(8).
Coffee Shop Business Plan Executive Summary Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one.
View Notes - Coffee Shop Business Plan from BUSINESS MGT at University of California, Los Angeles.
Executive Summary Java Culture coffee bar is determined to become a daily necessity for local93%(14). The coffee bar based on the java culture is resolute to develop into an essential and daily requirement of the local coffee lovers.
It will be a place where one can escape from his daily stressful life schedules and find comfort, friends as well as books, all at a single space.
The business plan of. Executive Summary. Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet.Download